The primary thinking behind link partnerships is the enhancement of your listing on the search engines, and in addition to that receiving visitor traffic from other web sites through your reciprocal link.

More link exchanges will mean that more search engines will find your site while they are crawling the net. If you install a statistics software on your site or perhaps use Awstats which can be found on your Cpanel control panel if you are using Linux to host your site, you will be able to track which search engines are visiting your site by identifying the 'Bots' that crawl through your site. Your statistics software should have facilities to identify all the major Bots.

There are quite a few search engines out there but you will find that there are only a very few engines that are being used by the majority of web surfers. The top 2 search engines are without doubt Google and Yahoo, other important ones are Alltheweb, Altavista, Hotbot, Askjeeves, MSN, AOL, Lycos. You will find that a lot of search engines will be based on the Google or Yahoo engines giving you identicak searches, such as the one found on the Netscape site.

There is software that will automatically submit your site to all the search engines, several packages boast of up to 600,000 search engines, directories and FFA pages (Free For All) pages. In truth you will find that it is only important to submit your site to the top 10 search engines.