Exchanging links with other web sites that carry similar content is an easy and free way to promote your site on the net. Link exchanges do not cost anything and are freely participated in by the majority of webmasters.

To begin with you will need a link directory on your site that you will use to list incoming link exchanges. One good system is Arelis which is a semi-automated link exchange system, including the ability to automatically create a link directory using a database of web sites.

Once you have your link directory set up you will need to find link partners to exchange links with. Our Directory is a great place to start but if you exhaust our resources you will probably want to scour the Google and Yahoo search engines for key words such as 'link exchange' and 'add link' including the subject that is related to your site.

It also helps if you set up a page on your site with the title 'Link Exchange' so you could attract other webmasters who are interested in link partnerships.