A 'reciprocal' link is your link placed on your link partner's web site in exchange for your partner's link on your web site. The best reciprocal link is one that is composed of text because the search engines 'think' using text and not graphics or any other type of code.

It is also a good thing if the reciprocal link is 'Static', that is a link that points directly to your site using html and not a PHP or Perl script. Our link exchangers directory is completely Static. Using a PHP or Perl program to redirect the link will probably be ignored by many of the search engines.

<a href="http://www.health-link-exchange.com">Health Link Exchange</a>

The above HTML code is a Static link to our site.